When you imagine corporate gifting, a boardroom of well-dressed CEOs exchanging elegantly wrapped presents might pop into your mind. Corporate gifting is more expansive, however. This type of gifting covers almost anyone who has anything to do with your company.
Corporate gifting can include gifts sent or received by a company’s employees, customers (current and prospective), or business partners. What a company offers through corporate gifting is only limited by its budget and generosity. Examples of corporate gifts can include gift cards, branded swag, trips, and other presents.
But why is corporate gifting important? STiCKi is here to answer that vital question.
The 7 Major Benefits of Corporate Gifting
Corporate gifting might seem simple. However, having your business give presents to others can produce astounding results in ways you never imagined.
1. Making an Amazing First Impression
The importance of first impressions isn’t a myth. First impressions matter in business. It’s also important to consider how you make this type of impression. One study found that 55% of people form their first impression based on what they see.
What if the first thing a prospect saw from your business was a gift waiting for them? An aspect of why corporate gifting is important is that it makes an excellent first impression! Corporate gifting is for everyone. It doesn’t matter whether your business wants to make a splash with its potential talent pool, win over a prospective client, or thank a business partner—it’s hard to go wrong with giving gifts.
2. Gaining and Keeping a Positive Reputation
It often takes time for companies to establish positive reputations. One of the benefits of corporate gifting is that it’s helpful to get the word out about new and established companies.
As you likely know, the convenience of social media and apps means people can now share their thoughts and opinions easier than ever before. So, why not do everything possible to ensure people and brands mention your company positively? That’s why corporate gifting is important.
You’d be surprised how much of an impression the right gift can make. This memorable gesture could earn you a favorable reputation for years to come and prompt the recipient to share your thoughtful gesture with their respective networks, resulting in a lot of buzz about your company.
3. Celebrating the Victories of Others
You don’t have to wait for internal company events to start gift-giving. Use this strategy to celebrate someone else. There’s no need to be a mind-reader. If you have a specific person or business in mind, check out their social media pages and websites. Chances are, there’s a recent achievement, birthday, or event coming up.
Sending a gift to commemorate another’s win in any case is a kind gesture. Why not celebrate an important event with corporate gifting?
4. Keeping Employees Satisfied
Struggling to keep employees? You’re not alone. According to ManpowerGroup, about 75% of U.S. companies struggle to fill job openings in 2024. As you concentrate on business-related details of your company, it’s important to also remain aware of employee satisfaction.
Numerous factors contribute to unhappy employees, including:
- Job-related burnout
- Feeling they’re not paid enough
- No growth opportunities
- A lack of recognition
Corporate gifting can’t resolve all the reasons why employees quit their jobs. However, a benefit of corporate gifting is that it helps employees feel recognized. One reason why corporate gifting is important is that it can change someone’s attitude regarding a company. Gifts show talent that your company cares more about its hard-working employees than the next sale or new client.
5. Promoting Upcoming Events
Business owners typically have business-related events planned, such as the launch of new products, additional services, or upcoming sales. One of the benefits of corporate gifting is the opportunity for promotion!
If your company makes snack foods and is releasing an upcoming line of potato chips, consider sending out free bags to people who follow and engage with your brand. The small cost of sending out free products can easily be worthwhile for the online buzz it generates from happy recipients.
6. Improving Company Culture
Company culture acts as the lifeblood of a business, keeping it going through the toughest times. Your company’s culture should embody what your business stands for and how it conducts itself.
Businesses without an established culture often have confused, frustrated, and burned-out employees.
But why is corporate gifting important for a company’s culture? Most employees appreciate receiving bonus goodies from their employers, like cups, clothing, or other branded goods.
7. Breaking Down Distance Barriers
The business world can change rapidly. Primarily due to internet-related advances, companies with solopreneurs working out of their living rooms to Fortune 500 corporations do business with people and companies around the world.
When you have potential or current customers and employees spread throughout other states and countries, going out for drinks or lunch for a networking opportunity isn’t always possible. Enter a crucial benefit of corporate gifting: it can reach someone anywhere. This gift-giving method enables you to engage with people and businesses nearly anywhere in the world.
If your business isn’t shopping for presents, we hope our guide on why corporate gifting is important might have changed your mind. But where do you start? Contact STiCKi. Think of our business as your company’s all-in-one solution for corporate gifting. We’ll help your company design, produce, and ship ideal gifts. Start giving today!