Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!

People laughing at a desk in a workplace.
Company Stores
Boosting Employee Engagement: Strategies and Solutions for a Thriving Workplace

Understanding Employee Engagement Before diving into strategies, let’s first grasp the concept of employee engagement. At its core, employee engagement reflects the emotional commitment and dedication employees have towards their work, team, and organization. Engaged employees go beyond completing tasks; they actively contribute ideas, collaborate with colleagues, and take ownership of their roles, driving innovation

Woman holding paper and looking confused by the printer.
Printing
The Most Common Mistakes Customers Make When Creating Print-Ready Art Files

Creating print-ready art files can be a daunting task, especially if you’re not familiar with the technical requirements that go into producing high-quality printed materials. Whether you're designing promotional products, business cards, brochures, or any other printed item, ensuring your files are prepared correctly is crucial. Small mistakes in this process can lead to costly errors, delays, and disappointing final products. In this blog post, we'll explore the most common mistakes customers make when creating print-ready art files and how to avoid them.

Business stationary featuring a business card and letterhead with a creative design on a gray background.
Print Marketing
Print Marketing Staples: Materials, Considerations, and Target Audiences

In the ever-evolving landscape of marketing, one strategy remains steadfast and effective: print marketing. While digital marketing has seen exponential growth, print materials continue to play a crucial role in reaching and engaging target audiences. In this comprehensive guide, we delve into the essential print marketing staples, exploring materials, considerations, and target audiences to help businesses harness the power of print in their marketing campaigns.

Swan Packaging on a mirror outside.
Packaging
Startup Guide: Standout Packaging for Your Brand

In the world of business, packaging plays a vital role in captivating consumer attention, establishing brand identity, and ultimately driving sales. Custom packaging allows businesses to create a lasting impression, making it a powerful marketing tool. In this comprehensive guide, we will delve into the process of designing custom packaging that effectively reflects your brand identity. Whether you are a packaging manufacturer or a business looking to invest in custom packaging, read on to discover valuable insights and expert tips.

A man stands above desk with printed photos on paper and a laptop.
Printing
Print vs. Digital Marketing: Guide to Integrating both Channels into Your Strategy

As marketing strategies have evolved, businesses are often caught in the debate between traditional print marketing and digital marketing. While digital marketing has taken center stage in recent years, the resurgence of print marketing, coupled with the advancements in commercial printing services, has sparked renewed interest and debate among marketers. In this comprehensive analysis, we dive into the key differences, strategies, and statistics surrounding print marketing and digital marketing, shedding light on why print remains a vital component in every company's marketing strategy.

PopWe Box with hands on orange background.
Graphics & Design
Elevate Your Art: Matching Packaging Aesthetics to Your Masterpieces

Packaging is more than just protection; it's an expression of your creative vision. Each form of packaging material provides distinct options to enhance the presentation of your artwork, ranging from colors and vibes to designs and finishes. Let's look at how to match your packaging aesthetics to various materials, ensuring that each unwrapping experience is a work of art in and of itself.