Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!

Detailed cut dieline on gray background.
Packaging
The Importance of Dielines in Custom Packaging

If you don’t have experience with product packaging, you may hear certain terms for the first time. One such term is “dieline.” Whether used in a print or packaging campaign, dielines are far more important than they might initially seem. Nearly every package design has dielines. But what are they? Why are dielines beneficial? STiCKi can answer your questions. Our company has spent over three decades working with printing and package design. Here’s a closer look at packaging dielines and what makes them important, especially for custom product packages.

Person navigating the Sticki company store on a table.
Company Stores
Elevate Your Brand with an Online Company Store: A Comprehensive Guide

In today's competitive labor market, rewarding employees and building loyalty is crucial for businesses of all sizes. One powerful tool that can help transform employee engagement and streamline operations is an online company store. In this comprehensive guide, we'll explore what an online company store is, why it's beneficial for your business, and how you can create one to elevate your brand.

Blume lavender blend in a flexible pouch with cup.
Packaging
Unwrapping the Power of Flexible Packaging: Benefits, Use Cases, and Brand Success Stories

In today's world, packaging plays an important role in influencing brand perception, assuring product safety, and furthering sustainability objectives. Flexible packaging stands out as a disruptive solution, providing numerous benefits that appeal to both consumers and businesses. In this talk, we will look at the fundamental benefits of flexible packaging, its numerous applications, and important endorsements from leading brands that are driving its wider acceptance.

MAST Brother's Chocolate bars on a white background.
Graphics & Design
2024 Label and Package Design Trends: Elevating Your Brand with Custom Designs

In the dynamic world of product branding, staying ahead of the curve is crucial to captivate consumers and stand out in the market. As we step into 2024, the landscape of label and package design continues to evolve, presenting exciting opportunities for brands to unleash creativity and resonate with their audience. In this blog post, we'll explore the top label and package design trends of 2024, focusing on the power of custom designs to elevate your brand identity and leave a lasting impression.

Pantone Swatches being held by a man near his computer.
Printing
Selecting the Right Commercial Printing Services: A Comprehensive Guide

In today's hyper-digitalized world, where every business competes for attention online, standing out can feel like an uphill battle. There's a timeless solution that continues to deliver results: commercial printing services. In this comprehensive guide, we'll dive deeper into commercial printing and learn more about how it can transform your business.

Harry's razor club direct mail card on navy background.
Direct Mail
The Ultimate Guide to Print Marketing: Boost Your Brand’s Visibility and Impact

In an era dominated by digital communication, print marketing stands as a stalwart strategy, offering tangible and impactful ways to connect with audiences. From brochures and flyers to direct mail campaigns, print materials have retained their relevance in the marketing landscape, providing businesses with a unique avenue to engage consumers on a personal level. In this comprehensive guide, we'll dive into the intricacies of print marketing, exploring its effectiveness, considerations, and benefits.

Woman writing on STiCKiPad in a warehouse by boxes.
Warehousing
The Pros and Cons of Digital Barcode Tracking for Warehouse and Inventory Tags

Warehouse and inventory management play crucial roles in ensuring the smooth operation of a business. Properly labeled and tracked items are essential for efficient handling and organization. One common method of tracking inventory is through the use of printed and taped warehouse and inventory tags, such as STiCKiPads, manufactured by STiCKi. These custom printed tags offer a tangible, physical presence that has been a staple in warehouse management. However, with the rise of technology, digital barcode tracking has emerged as an alternative to traditional printed tags. In this blog post, we will explore the potential benefits and challenges of using digital barcode tracking compared to printed tags in warehouse and inventory management.

Airbnb Ad on brick building.
Print Marketing
The Resurgence of Print Marketing: A Deep Dive into Company Strategies

In the dynamic landscape of modern marketing, where digital channels often command attention, the resurgence of print marketing is a notable trend. Companies across all industries are rediscovering the appeal and impact of print materials. This blog offers a detailed examination of why businesses are increasingly investing in print marketing, with a spotlight on commercial printing services, and provides in-depth examples of companies reallocating their ad spend from digital to print.

iPhone mockup of an ecommerce store with shoes on a checkout page.
Company Stores
Using Online Company Stores to Drive Efficiencies and Savings

Efficiency and cost-effectiveness are non-negotiables for companies evaluating avenues to create and distribute their branded items. Online company stores are robust platforms that help companies efficiently distribute promotional products, branded merch, and gifts to their people and customers. Many of these platforms also provide enterprise-level controls and interfaces to improve workforce management and promote automation. Let’s examine how these cutting-edge features push online corporate stores to the top of the list of options for promotional products.