With so much focus on digital advertising, it’s easy to think print marketing is no longer necessary. However, despite the rise of online platforms, print marketing continues to be a powerful tool for connecting with customers. Commercial print, particularly brochure printing, is experiencing a strong resurgence, and brands that continue to invest in print materials are seeing impressive results. Far from disappearing, print marketing is finding a new life in today’s advertising landscape.

Skincare packaging plays a crucial role in the consumer experience. It not only serves as protection for the product but also communicates your brand’s story and values. In this article, we’ll dive into how to design skincare packaging—focusing on both primary and secondary packaging, which are both essential for creating a visually appealing, functional, and retail-friendly product. Whether you’re developing a new line or refreshing an existing one, this guide will cover the key design elements you need to know, including packaging types, color schemes, finishes, and retail appeal.

San Diego isn't just about beaches and sunshine—it's also home to some seriously cool brands that are killing it with their print branding, packaging, and swag. As a San Diego-based printing company, we can't help but admire how these local businesses are using print to elevate their brand identity and create memorable experiences. So, grab your sunscreen and let’s dive into our top five picks!

If you don’t have experience with product packaging, you may hear certain terms for the first time. One such term is “dieline.” Whether used in a print or packaging campaign, dielines are far more important than they might initially seem. Nearly every package design has dielines. But what are they? Why are dielines beneficial? STiCKi can answer your questions. Our company has spent over three decades working with printing and package design. Here’s a closer look at packaging dielines and what makes them important, especially for custom product packages.

In today's competitive labor market, rewarding employees and building loyalty is crucial for businesses of all sizes. One powerful tool that can help transform employee engagement and streamline operations is an online company store. In this comprehensive guide, we'll explore what an online company store is, why it's beneficial for your business, and how you can create one to elevate your brand.

In today's world, packaging plays an important role in influencing brand perception, assuring product safety, and furthering sustainability objectives. Flexible packaging stands out as a disruptive solution, providing numerous benefits that appeal to both consumers and businesses. In this talk, we will look at the fundamental benefits of flexible packaging, its numerous applications, and important endorsements from leading brands that are driving its wider acceptance.

Understanding Employee Engagement Before diving into strategies, let’s first grasp the concept of employee engagement. At its core, employee engagement reflects the emotional commitment and dedication employees have towards their work, team, and organization. Engaged employees go beyond completing tasks; they actively contribute ideas, collaborate with colleagues, and take ownership of their roles, driving innovation

In the dynamic world of product branding, staying ahead of the curve is crucial to captivate consumers and stand out in the market. As we step into 2024, the landscape of label and package design continues to evolve, presenting exciting opportunities for brands to unleash creativity and resonate with their audience. In this blog post, we'll explore the top label and package design trends of 2024, focusing on the power of custom designs to elevate your brand identity and leave a lasting impression.

In today's hyper-digitalized world, where every business competes for attention online, standing out can feel like an uphill battle. There's a timeless solution that continues to deliver results: commercial printing services. In this comprehensive guide, we'll dive deeper into commercial printing and learn more about how it can transform your business.