Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!
In an era dominated by digital communication, print marketing stands as a stalwart strategy, offering tangible and impactful ways to connect with audiences. From brochures and flyers to direct mail campaigns, print materials have retained their relevance in the marketing landscape, providing businesses with a unique avenue to engage consumers on a personal level. In this comprehensive guide, we'll dive into the intricacies of print marketing, exploring its effectiveness, considerations, and benefits.
Direct mail is an effective, time-tested way to reach audiences. According to the Association of National Advertisers, direct mail provides an average return on investment (ROI) of 161%! The next best response rate? Email, with an average ROI of 44%. Sending direct mail doesn’t guarantee success, but your business can begin achieving these skyrocketing direct mail ROIs. Don't waste time and energy guessing what entices people to act on direct mail. Learn how to do direct mail marketing from the experts at STiCKi!