Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!

Pantone Swatches being held by a man near his computer.
Printing
Selecting the Right Commercial Printing Services: A Comprehensive Guide

In today's hyper-digitalized world, where every business competes for attention online, standing out can feel like an uphill battle. There's a timeless solution that continues to deliver results: commercial printing services. In this comprehensive guide, we'll dive deeper into commercial printing and learn more about how it can transform your business.

Harry's razor club direct mail card on navy background.
Direct Mail
The Ultimate Guide to Print Marketing: Boost Your Brand’s Visibility and Impact

In an era dominated by digital communication, print marketing stands as a stalwart strategy, offering tangible and impactful ways to connect with audiences. From brochures and flyers to direct mail campaigns, print materials have retained their relevance in the marketing landscape, providing businesses with a unique avenue to engage consumers on a personal level. In this comprehensive guide, we'll dive into the intricacies of print marketing, exploring its effectiveness, considerations, and benefits.

Airbnb Ad on brick building.
Print Marketing
The Resurgence of Print Marketing: A Deep Dive into Company Strategies

In the dynamic landscape of modern marketing, where digital channels often command attention, the resurgence of print marketing is a notable trend. Companies across all industries are rediscovering the appeal and impact of print materials. This blog offers a detailed examination of why businesses are increasingly investing in print marketing, with a spotlight on commercial printing services, and provides in-depth examples of companies reallocating their ad spend from digital to print.

Woman holding paper and looking confused by the printer.
Printing
The Most Common Mistakes Customers Make When Creating Print-Ready Art Files

Creating print-ready art files can be a daunting task, especially if you’re not familiar with the technical requirements that go into producing high-quality printed materials. Whether you're designing promotional products, business cards, brochures, or any other printed item, ensuring your files are prepared correctly is crucial. Small mistakes in this process can lead to costly errors, delays, and disappointing final products. In this blog post, we'll explore the most common mistakes customers make when creating print-ready art files and how to avoid them.

Business stationary featuring a business card and letterhead with a creative design on a gray background.
Print Marketing
Print Marketing Staples: Materials, Considerations, and Target Audiences

In the ever-evolving landscape of marketing, one strategy remains steadfast and effective: print marketing. While digital marketing has seen exponential growth, print materials continue to play a crucial role in reaching and engaging target audiences. In this comprehensive guide, we delve into the essential print marketing staples, exploring materials, considerations, and target audiences to help businesses harness the power of print in their marketing campaigns.

A man stands above desk with printed photos on paper and a laptop.
Printing
Print vs. Digital Marketing: Guide to Integrating both Channels into Your Strategy

As marketing strategies have evolved, businesses are often caught in the debate between traditional print marketing and digital marketing. While digital marketing has taken center stage in recent years, the resurgence of print marketing, coupled with the advancements in commercial printing services, has sparked renewed interest and debate among marketers. In this comprehensive analysis, we dive into the key differences, strategies, and statistics surrounding print marketing and digital marketing, shedding light on why print remains a vital component in every company's marketing strategy.

Print marketing materials being printed
Printing
How to Outsource Printing and Streamline Business Operations

There aren’t enough hours in a day. Does that sound familiar? Managing a business often means overseeing multiple workers, teams, or departments. Having so much to do can leave anyone pressed for additional time to take on more work. Printing could be an area your business struggles to keep up with. From catalogs to flyers, even small businesses can find themselves lacking professional marketing materials. If your company’s current printing operations are non-existent or barely functional, STiCKi has you covered. Learn from our decades of industry-leading heritage as we show you how outsourced printing services can help streamline business operations.