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Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!

Detailed cut dieline on gray background.
Packaging
The Importance of Dielines in Custom Packaging

If you don’t have experience with product packaging, you may hear certain terms for the first time. One such term is “dieline.” Whether used in a print or packaging campaign, dielines are far more important than they might initially seem. Nearly every package design has dielines. But what are they? Why are dielines beneficial? STiCKi…

Person navigating the Sticki company store on a table.
Company Stores
Elevate Your Brand with an Online Company Store: A Comprehensive Guide

In today's competitive labor market, rewarding employees and building loyalty is crucial for businesses of all sizes. One powerful tool that can help transform employee engagement and streamline operations is an online company store. In this comprehensive guide, we'll explore what an online company store is, why it's beneficial for your business, and how you…

Blume lavender blend in a flexible pouch with cup.
Packaging
Unwrapping the Power of Flexible Packaging: Benefits, Use Cases, and Brand Success Stories

In today's world, packaging plays an important role in influencing brand perception, assuring product safety, and furthering sustainability objectives. Flexible packaging stands out as a disruptive solution, providing numerous benefits that appeal to both consumers and businesses. In this talk, we will look at the fundamental benefits of flexible packaging, its numerous applications, and important…

People laughing at a desk in a workplace.
Company Stores
Boosting Employee Engagement: Strategies and Solutions for a Thriving Workplace

Understanding Employee Engagement Before diving into strategies, let’s first grasp the concept of employee engagement. At its core, employee engagement reflects the emotional commitment and dedication employees have towards their work, team, and organization. Engaged employees go beyond completing tasks; they actively contribute ideas, collaborate with colleagues, and take ownership of their roles, driving innovation

MAST Brother's Chocolate bars on a white background.
Graphics & Design
2024 Label and Package Design Trends: Elevating Your Brand with Custom Designs

In the dynamic world of product branding, staying ahead of the curve is crucial to captivate consumers and stand out in the market. As we step into 2024, the landscape of label and package design continues to evolve, presenting exciting opportunities for brands to unleash creativity and resonate with their audience. In this blog post,…

Pantone Swatches being held by a man near his computer.
Printing
Selecting the Right Commercial Printing Services: A Comprehensive Guide

In today's hyper-digitalized world, where every business competes for attention online, standing out can feel like an uphill battle. There's a timeless solution that continues to deliver results: commercial printing services. In this comprehensive guide, we'll dive deeper into commercial printing and learn more about how it can transform your business.

Harry's razor club direct mail card on navy background.
Direct Mail
The Ultimate Guide to Print Marketing: Boost Your Brand’s Visibility and Impact

In an era dominated by digital communication, print marketing stands as a stalwart strategy, offering tangible and impactful ways to connect with audiences. From brochures and flyers to direct mail campaigns, print materials have retained their relevance in the marketing landscape, providing businesses with a unique avenue to engage consumers on a personal level. In…

Woman writing on STiCKiPad in a warehouse by boxes.
Warehousing
The Pros and Cons of Digital Barcode Tracking for Warehouse and Inventory Tags

Warehouse and inventory management play crucial roles in ensuring the smooth operation of a business. Properly labeled and tracked items are essential for efficient handling and organization. One common method of tracking inventory is through the use of printed and taped warehouse and inventory tags, such as STiCKiPads, manufactured by STiCKi. These custom printed tags…

Airbnb Ad on brick building.
Print Marketing
The Resurgence of Print Marketing: A Deep Dive into Company Strategies

In the dynamic landscape of modern marketing, where digital channels often command attention, the resurgence of print marketing is a notable trend. Companies across all industries are rediscovering the appeal and impact of print materials. This blog offers a detailed examination of why businesses are increasingly investing in print marketing, with a spotlight on commercial…

Woman holding paper and looking confused by the printer.
Printing
The Most Common Mistakes Customers Make When Creating Print-Ready Art Files

Creating print-ready art files can be a daunting task, especially if you’re not familiar with the technical requirements that go into producing high-quality printed materials. Whether you're designing promotional products, business cards, brochures, or any other printed item, ensuring your files are prepared correctly is crucial. Small mistakes in this process can lead to costly…

Business stationary featuring a business card and letterhead with a creative design on a gray background.
Print Marketing
Print Marketing Staples: Materials, Considerations, and Target Audiences

In the ever-evolving landscape of marketing, one strategy remains steadfast and effective: print marketing. While digital marketing has seen exponential growth, print materials continue to play a crucial role in reaching and engaging target audiences. In this comprehensive guide, we delve into the essential print marketing staples, exploring materials, considerations, and target audiences to help…

Swan Packaging on a mirror outside.
Packaging
Startup Guide: Standout Packaging for Your Brand

In the world of business, packaging plays a vital role in captivating consumer attention, establishing brand identity, and ultimately driving sales. Custom packaging allows businesses to create a lasting impression, making it a powerful marketing tool. In this comprehensive guide, we will delve into the process of designing custom packaging that effectively reflects your brand…

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