Latest Posts
Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!
As marketing strategies have evolved, businesses are often caught in the debate between traditional print marketing and digital marketing. While digital marketing has taken center stage in recent years, the resurgence of print marketing, coupled with the advancements in commercial printing services, has sparked renewed interest and debate among marketers. In this comprehensive analysis, we…
Packaging is more than just protection; it's an expression of your creative vision. Each form of packaging material provides distinct options to enhance the presentation of your artwork, ranging from colors and vibes to designs and finishes. Let's look at how to match your packaging aesthetics to various materials, ensuring that each unwrapping experience is…
Efficiency and cost-effectiveness are non-negotiables for companies evaluating avenues to create and distribute their branded items. Online company stores are robust platforms that help companies efficiently distribute promotional products, branded merch, and gifts to their people and customers. Many of these platforms also provide enterprise-level controls and interfaces to improve workforce management and promote automation.…
The world is moving towards sustainability and eco-friendly materials, products, and practices. Some retailers are doing away with plastic bags. Packaging is being printed and manufactured with reusable or more responsibly sourced materials. Businesses everywhere are taking steps to reduce carbon emissions and decrease waste. In addition to changes in energy consumption and business operations,…
When you imagine corporate gifting, a boardroom of well-dressed CEOs exchanging elegantly wrapped presents might pop into your mind. Corporate gifting is more expansive, however. This type of gifting covers almost anyone who has anything to do with your company. Corporate gifting can include gifts sent or received by a company’s employees, customers (current and
There aren’t enough hours in a day. Does that sound familiar? Managing a business often means overseeing multiple workers, teams, or departments. Having so much to do can leave anyone pressed for additional time to take on more work. Printing could be an area your business struggles to keep up with. From catalogs to flyers,…
Direct mail is an effective, time-tested way to reach audiences. According to the Association of National Advertisers, direct mail provides an average return on investment (ROI) of 161%! The next best response rate? Email, with an average ROI of 44%. Sending direct mail doesn’t guarantee success, but your business can begin achieving these skyrocketing direct…