Welcome to STiCKi’s blog! Whether you need print marketing ideas, industry updates, or other valuable content, we talk all things packaging and promotion.
STiCKi began over 25 years ago. We stay on top of industry trends and best practices and continue to discover how the worlds of marketing, advertising, and printing are evolving. Check out our blog for the latest commentary!

Harry's razor club direct mail card on navy background.
Direct Mail
The Ultimate Guide to Print Marketing: Boost Your Brand’s Visibility and Impact

In an era dominated by digital communication, print marketing stands as a stalwart strategy, offering tangible and impactful ways to connect with audiences. From brochures and flyers to direct mail campaigns, print materials have retained their relevance in the marketing landscape, providing businesses with a unique avenue to engage consumers on a personal level. In this comprehensive guide, we'll dive into the intricacies of print marketing, exploring its effectiveness, considerations, and benefits.

Woman writing on STiCKiPad in a warehouse by boxes.
Warehousing
The Pros and Cons of Digital Barcode Tracking for Warehouse and Inventory Tags

Warehouse and inventory management play crucial roles in ensuring the smooth operation of a business. Properly labeled and tracked items are essential for efficient handling and organization. One common method of tracking inventory is through the use of printed and taped warehouse and inventory tags, such as STiCKiPads, manufactured by STiCKi. These custom printed tags offer a tangible, physical presence that has been a staple in warehouse management. However, with the rise of technology, digital barcode tracking has emerged as an alternative to traditional printed tags. In this blog post, we will explore the potential benefits and challenges of using digital barcode tracking compared to printed tags in warehouse and inventory management.

Airbnb Ad on brick building.
Print Marketing
The Resurgence of Print Marketing: A Deep Dive into Company Strategies

In the dynamic landscape of modern marketing, where digital channels often command attention, the resurgence of print marketing is a notable trend. Companies across all industries are rediscovering the appeal and impact of print materials. This blog offers a detailed examination of why businesses are increasingly investing in print marketing, with a spotlight on commercial printing services, and provides in-depth examples of companies reallocating their ad spend from digital to print.

Woman holding paper and looking confused by the printer.
Printing
The Most Common Mistakes Customers Make When Creating Print-Ready Art Files

Creating print-ready art files can be a daunting task, especially if you’re not familiar with the technical requirements that go into producing high-quality printed materials. Whether you're designing promotional products, business cards, brochures, or any other printed item, ensuring your files are prepared correctly is crucial. Small mistakes in this process can lead to costly errors, delays, and disappointing final products. In this blog post, we'll explore the most common mistakes customers make when creating print-ready art files and how to avoid them.

iPhone mockup of an ecommerce store with shoes on a checkout page.
Company Stores
Using Online Company Stores to Drive Efficiencies and Savings

Efficiency and cost-effectiveness are non-negotiables for companies evaluating avenues to create and distribute their branded items. Online company stores are robust platforms that help companies efficiently distribute promotional products, branded merch, and gifts to their people and customers. Many of these platforms also provide enterprise-level controls and interfaces to improve workforce management and promote automation. Let’s examine how these cutting-edge features push online corporate stores to the top of the list of options for promotional products.